RC cola…and a moonpie

rccola

RC Cola Ribs
WHAT? Soda saucier. On May 29th, Water Taxi Beach owner Harry Hawk and food documentarian George Motz will be hosting a special preview party at the Beard House for the NYC Food Film Festival. On the menu? Deep-fried, bacon-wrapped hot dogs, jambalaya, and Hawk’s RC Cola ribs.

Barbecue pork ribs made with cola is a classic Southern dish, a don’t-knock-it-until-you’ve-tried-it recipe that has fervent fans. In JBF Award winner Bobby Flay’s version, baby-back ribs are marinated in cola overnight before being grilled and basted in more soda to caramelize the tender meat as it cooks. This recipe for sweet-and-savory barbecue sauce takes the cola concept a step further with a blend of cherry cola and cherry preserves.

The American South has long had a love affair with soda; as Southern Food author John Edgerton explains, the area’s heat and humidity ensure a ready market for the thirst-quenching drinks, several of which originated in the region. But to some people cooking with cola is a “culinary crime.”

At the restaurant, we typically use sodas in many variations from root beer bbq to ginger ale gastriques to cola-braised short ribs. Also, a staple on the menu is our take on the Moon Pie served with a milk gelato and an ice-cold shot glass of RC!

Here’s some history on the history of the RC and a Moonpie-

The first product in the Royal Crown line was “Chero-Cola” in 1906, followed by Royal Crown Ginger Ale, Royal Crown Strawberry and Royal Crown Root Beer. The company was renamed Chero-Cola, and in 1925 called Nehi Corporation after its colored and flavored drinks. In 1934, Chero-Cola was reformulated by Rufus Kamm, a chemist, and re-released as Royal Crown Cola.

In the 1950s, the combination of Royal Crown Cola and Moonpies became popular as the “working man’s lunch” in the American South.

Also found this story-

The Souths Fascination with RC Colas and Moonpies

History of the MoonPie and its association with RC Cola

From Jan Duke

The MoonPie hit the markets of Chattanooga Tennessee in 1917 and R.C. Cola arrived in 1934. They were an instant success when they combined forces in the 1950’s. You could buy a RC (Royal Crown) Cola and MoonPie special for 10 cents, back then, that was a full 16 ounces of soda and the MoonPies’ weighed about near (that’s southern for Approximate size) a half pound.

This combo was soon labeled as the instant fast food lunch of the fifties. Although it’s never been acknowledged that the merging of the two was a planned marketing strategy or just plain luck.

This combination has inspired many to write, read and celebrate in its existence. Songs such as the 1950s hit “Gimm’e an RC Cola and a Moonpie” from Big Bill Liston in the 1950’s to today’s version from NRBQ called “RC and Moonpie” and “Moonpie” by Edwin Hubbard As well as the popular children’s musical version by Bill Harley called “Weezie and the Moon Pies”. Along with several books “The Great American Moon Pie Handbook” by Ron Dickson in 1985 and the somewhat new children’s book “Jimmy Zangwow’s Out-of-This-World Moon Pie Adventure” written by Tony DiTerlizzi and released in 2000.

The World Championship Moonpie Eating Contest is held annually in the town of Oneonta, Alabama, You can bet they wash down those MoonPies with an ice cold RC Cola. Every year in June there is a Craft Festival in Bell Buckle Tennessee dedicated and called the RC & Moon Pie Craft Fair. This fair holds contests with names that read the Moon Pie Song Contest and Moon Pie Madness. The RC & Moon Pie Craft Fair is scheduled for June 21st this year.

Millions of special made mini MoonPies are thrown every year during the Mardi Gras this tradition has newer beginnings that date back to the mid 1970’s when revilers were hunting for lighter items to toss. Also during the seventies came a new style of eating the MoonPie; “heated”. The invention of the microwave took eating a moon pie to a higher more wonderful and sinful level. Whoever invented the microwave, let me say “Thank You”. One of the newest mouthwatering versions of the MoonPie creations is the MoonPie Ice Cream Sandwich made by the Matterhorn Company.

The MoonPie and R.C. Cola combination has held fast in our southern state over the decades. Every southerner has fond memories of the MoonPie and RC Cola. The occasional afternoon walk to the local store to retrieve a MoonPie and an R.C.Cola with a parent was commonplace. Some of the most important parental conversations took place during the enjoyment of this delightful combination. The hurried traveler while stopping for a gas fill up, would regularly purchase a R.C. Cola and MoonPie to tie him or her over, might I add that a hurried stop in Tennessee is equivalent to about 20 minutes or so.

We venture to say that every store in Nashville that carries food still has a MoonPie and R.C. Cola within it’s walls, from the local grocery store to gas stations to dollar stores. Not only have the R.C. Cola and MoonPie survived and flourished throughout the south, their popularity is still growing globally. You can now order these treats anytime, via the Internet, to anywhere in the world, although it is best to order during the winter months.

Just in case you didn’t know, R.C. Cola was an innovator in many areas. They were the first to introduce their beverage in an all aluminum can, the first to make a low calorie diet cola (Diet Rite) and the first cola manufacturer to make a caffeine free Soda (R.C. 100).

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~ by elevatedsouthern on 2009/06/08.

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